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CORPORATE STRATEGY
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PREPARATORY EXAM
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Read the information below to have an idea on specific topics. This will help you in your exam and also in your assignment.

As usual if the assignment given needs more explanation, please you can let me know as soon as possible. Otherwise use the notes below, if will be of help to you.

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General Study Tips

Topics
 
  • Business Mission
  • Environmental Analysis
  • Swot analysis
  • Objectives
  • Strategies
  • Strategic Management Model; Strategic analysis, strategic choice and strategic implementation.
  • Business portfolio and models; including michale porters generic strategy, five forces model, diamond model, Ansoff matrix, Boston Consulting Group Matrix, Shell matrix, General Electric matrix and much more.
  • Competitor Analysis
  • Business Objectives
  • Customer Analysis
  • Strategic Architecture
  • Decision making
  • Organisational structures
  • Planning
  • Global influences on planning
  • Managing change
  • Strategic business units
  • Resource Allocation
  • Corporate governance and stakeholder concepts
  • Ethical issues and social responsibiliy

 

 

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