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CORPORATE STRATEGY
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PREPARATORY EXAM
Topics in Corporate Strategy

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Corporate Strategic Planning Process
Strategy Development
Levels of Strategy
Strategic Fit
SWOT Analysis
Environmental scanning/corporate environment -- PESTEL
Customer Analysis
Competitor Analysis
Internal Analysis
Portfolio Analysis and Planning
Corporate Objectives and goals
Mission statement
Vision statement
Strategic intent
Strategic drift
Corporate objectives
Gap Analysis
Competitive advantage
Strategies
Decision Making process
Strategy appraisal
Decision tree
PIMS
Strategic Architecture
Organisational structures
SBU
Resource allocation
Budgeting
Plans
Corporate strategic performance
Global influences on corporate planning
Corporate governance
Ethical issues
Stakeholder concepts

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